Managing sales for medical technology

Championing cost efficiency

We identified product champions in each Trust who supported the use of the device and organised a meeting of all department decision-makers, presenting a number of financial models to demonstrate the cost efficiencies of the device. Supporting collateral and direct HTML campaign followed.

12 hospital Trusts placed an order for a device within 6 months of each meeting – some requested multiple purchases.

Increasing technology sales

12 hospital Trusts placed an order for a device within 6 months of each meeting – some requested multiple purchases.