National press coverage
The press release focussed on the mask’s efficacy as a non-invasive solution in comparison to existing invasive injection treatments, highlighting not only the mask’s fantastic clinical trial results but prioritising the mask as a cost-effective solution for the NHS. A bespoke target media contact list was created, and the release was timed for distribution to circumvent the press coverage surrounding the UK Prime Minister’s resignation, to ensure pick up. Journalists were individually contacted by email and a follow-up selling phone call provided additional case studies and information.