A comprehensive suite of materials for global localisation
Onyx Health researched and compiled existing data to support a fresh narrative around the concept of the cardiac continuum and new diagnostic techniques. This aims to aid prescribing decisions for patients whose cardiovascular disease (CVD) risk is calculated as being close to a decision threshold, along with evaluating the risk/benefit profile of prophylactic treatment. This was developed into a suite of data packs, messages and visuals for localisation globally. To support and bring the story to life, a suite of animated videos and a HTML digital sales aid was developed for implementation through the sales platform, as well as for use across congresses and social media.