Creating content to raise a products profile

A clear messaging campaign

A long term strategic approach was undertaken, including key messages and positioning, giving the organisation and distributors cohesive and consistent communications. Channels included social media campaigns, digital marketing solutions and hosted materials including hybrid digital and paper-based; product brochures, flyers, conference materials and brand book.

Increasing engagement and adoption

Onyx Health increased awareness and interest of the ZedScan device whilst raising the profile of Zilico through increased organic social presence and website traffic.

ZedScan adoption figures recorded 8 times higher than their closest competitor.