The Importance of External Communication for SMEs

It doesn’t require any insider knowledge to know that the key to business success is marketing. However, many SMEs still make the mistake of underestimating the importance of communication.

We share our top 5 reasons why external communication is essential to help your business grow:

Stay in Touch

External communication is the perfect way to stay in touch with your customers. The better you communicate with your existing customers, the less time and resources you will need to spend on finding new ones.

Spread the News

Spreading company news is an important approach in promoting your business, whether this be information about a new product or service, or a new member of the team. It’s essential to distribute news through appropriate channels to reach relevant audiences.

Define Customer Perception

External communications, such as newsletters, media stories and company opinions, let customers know about your philanthropic and environmental efforts and other image–related activities, which helps define the perception of your business.

Develop Relationships

How well you communicate with other businesses, such as suppliers, helps you to develop your reputation as someone who is easy to do business with, which will ultimately affect your bottom line.

Listen and React

Communication is not just about talking, it also involves taking the time to listen to any feedback you receive and acting on it to improve your service. This lets your audience know you care about what they think.